Belgian PR World - Recently Updated Pages

PR Agency Tracking Table

borremap — Tue, 11 Aug 2009 02:18:46 CDT

On this page I am tracking which Belgium based PR agencies have RSS feeds on their website. The list below has been created randomly but represents 25 of the best known agencies in the country + some international names who have offices here.

When agencies have both a .com and a .be I checked the Belgian version of their website. Some agencies do have RSS implemented on their international site but not on their "national" Belgian site.

Agency Name	Have RSS in 2005	Have RSS in 2006	Have RSS in 2007	Have RSS in 2008	Have RSS or/and clearly linked blog in 2009
Apostrof PR http://www.apostrof-pr.com	NO	NO	NO	NO	NO/NO
Comfi & Publishing http://www.comfi.be/	NO	NO	NO	NO	NO/NO
Creative Strategies http://www.creative-strategies.be	NO	NO	NO	Site not available	NO/NO
Communication Services http://www.communication-services.be	NO	NO	NO	NO	NO/NO
CGP Europe http://www.cgp.be	NO	NO	NO	NO	NO/NO
PRP Public Relations Partners http://www.prp.be	NO	NO	NO	NO	NO/NO
Newsengine PR http://www.newsengine.be	NO	NO	NO	NO	NO/NO
Anthonissen & Associates http://www.anthonissen.be	NO	NO	YES	YES	NO
Trimedia http://www.trimedia.be	NO	NO	NO	YES (Trimedia)	YES/YES
Citigate http://www.citigate.be					NO/NO
Akkanto (formerly CS ) http://www.akkanto.com	NO	NO	NO	Became Akkanto NO	NO/NO
Interel http://www.interel.be	NO	NO	YES	NO	YES/NO “Best Benelux Consultancy of the Year” European SABRE Awards - Holmes Report (2008)
Quadrant Communications http://www.quadrantcommunications.be	NO	NO	NO	NO	NO/NO
Outsource http://www.outsource.be	NO	YES	YES (didn't work though)	YES (Blog)	YES/YES (Full WordPress)
Luna http://www.luna.be	NO	NO	NO	NO	NO/NO
Frajlick http://www.frajlick.com	NO	NO	NO	NO	NO/NO
Groep C & Slangen http://www.groepc.be	NO	NO	NO	NO	NO/YES
Porter Novelli http://www.porternovelli.com	NO	NO	YES (only international site)	YES (Only international site - not optimized)	NO/YES (but not linked)
Hill & Knowlton http://www.hillandknowlton.be	NO	NO	NO	NO	NO/NO
APCO Europe http://www.apcoworldwide.com	NO	NO	NO	NO	YES (RSS not optimized)/NO
Weber Shandwick http://www.webershandwick-eu.com/	YES	YES	YES	YES (not optimized)	NO/YES
Burson-Marsteller http://www.bmbrussels.be	NO	NO	NO	NO	YES (not optimized)/NO
Edelman http://www.edelman.com	YES	YES	YES	YES	NO/YES
Ogilvy PR http://www.ogilvypr.com	NO	NO	NO	YES (not optimized)	YES/YES
Fleishman Hillard http://www.eu.fleishmaneurope.com	NO	NO	NO	NO	NO/NO
Euro RSCG http://www.eurorscg.com	NO	NO	NO	NO	NO/NO
Leads United http://www.leadsunited.be	NO	YES	YES	YES	YES/NO (but link to Blackline)
Pride http://www.pr-ide.be	NO	NO	YES	YES (not optimized)	YES/NO
RCA http://www.rca.be					NO/YES

Home

borremap — Tue, 11 Aug 2009 02:16:37 CDT

Welcome to my Crisis Wiki

What is this all about ?

If you're here than it means you're working with me on a project of some sort.... most probably to do with social media.

Feel free to use this platform but please use it only in context of the projects we commonly work on.

If you need help, check out the Wetpaint help page.

Questions to Ask

borremap — Tue, 04 Nov 2008 09:25:01 CST

What do we want to get out of this survey/research....?

Here are some indications based on the results/questions from the Middleberg-Ross surveys done in earlier days in the US (but stil considered as the best research done in this area...).

Questions:

Identification:

What is your title (Journalist, editor, editor in chief, freelance journalist...)
Which type of medium do you work for. (Radio, TV, Newspaper, Magazine, several...)
What is the name of the medium your work for.
....

Level of knowledge/use:

Do you read/consult:

Blogs
RSS feeds
Wikis

interviews

juliette_de_maeyer — Fri, 11 Jul 2008 02:42:56 CDT

There is no abstract available for this page revision.

Project Objective

borremap — Wed, 30 Jan 2008 04:36:31 CST

Journalists & Social Media: a two folded survey

This document is a working document and does not constitute an agreement until both parties have agreed formally on its content.

Project Objectives

The aim of the research project is to understand journalists’ attitudes toward new social media (blog, wikis, etc.). The main question being: how does social Media contribute to the transformation of journalists’ practices?

Methodological setting

The survey will take place in two phases: an exploratory study and a wider survey

The exploratory study

During the exploratory study, researchers will interview from 12 to 20 journalists working for the major media companies in television, radio, and written press from both the Dutch and French speaking communities. We believe that these respondents should be selected on the base of their involvement in the media Web activities: leader or member of the Web redaction.

Researcher will use semi-structured interviews to avoid imposing externally defined categories, questions, and beliefs (Fontana and Frey 2000). The interview guide only lists a number of areas of discussions that need to be addressed.
Questions will stay very broad in order to leave the opportunity for respondents to talk about subjects unexpected by the researchers.

For example:

What do they use, what do not they use? (blogs, wikis, rss, etc.)
For which purpose?
Collecting information
How do you use it?
Does it transform your activity?
Does it facilitate or constrain your activity?
Broadcasting information
How do you use it?
Does it transform your activity?
Does it facilitate or constrain your activity?
Emergent or planned use?
Is it a personal initiative and for personal purposes?
Is it part of your company strategy?
Why don’t you use such applications?
Trust or validity of content?
Opposed to deontological values?
Is it a threat or an opportunity for your profession?

Data analysis

Interviews will be transcribed and analyzed using a grounded theory analytical strategy. Grounded implies an emergent categorization of the main facts and issues. These categories are then refined and validated through a second round of analysis.
This emerging approach helps to identify the main attitudes, issues, values, differentiation factors at based on the practice instead of imposing them from the beginning.

Deliverable

At the end of this first phase, the researchers will deliver a factual report on the current attitudes of journalists towards new social media. This report’s content will stay the property of the researchers but its use and broadcast by Blackline is permitted.

Planning:

Data collection: February to July
Preliminary Highlights Press Release - July.
Data analysis: July to August
Factual report & Promo: September

Support needed from Blackline during this first phase

In order to focus on the research work the following elements need to be discussed:

Journalists’ contact DB
Help for transcription of interviews
Transportation costs

Other Studies

borremap — Mon, 21 Jan 2008 15:47:16 CST

Here's a list of other studies on the same subject or related to the topic:

Bulldog PR & Tekgroup Survey (see attachment).

Measuring Online Influence (Whitepaper - not a study - opens a PDF).

What is the objective ?

borremap — Mon, 21 Jan 2008 10:48:30 CST

The objective is to have a very close look at the online newspapers in the country = the online versions of our top national newspapers, and check off which "Web 2.0" features they use/have on their sites.

What are we looking for ? What are the criteria to track ?

RSS Feed: Does the website offer an RSS Feed? If yes, is it a full or partial feed? Note that this does not consider RSS feeds for reporter blogs, only for the newspaper's content.
RSS Feed for Different Sections: If the website offers RSS, does it divide the feeds into different sections?
RSS Feed Includes Ads: If the website offers RSS, do the feeds include ads?
Most Popular: Does the website offer a "Most Popular" function? This can be any feature that keeps track of and displays the "most popular", "most read", or "most emailed" articles of the day.
Video: Does the website offer video content?
Podcast: Does the website offer podcasts?
Chats: Does the website offer live chats or chatrooms?
Reporter Blogs: Does the website offer reporter blogs?
Reporter Blog Comments: If the website has reporter blogs, can readers comment on the blogs?
Blogroll: If the website has reporter blogs, do the blogs contain links to external blogs?
Comments on Articles: Can users post comments on articles?
Registration Required: Is registration required to view articles?
Bookmarking: Does the website offer a bookmarking function? Is it internal or external?
Message Boards: Does the website offer message boards or forums?

Where do we put the results ?

Results will be posted, tracked on this wiki, per newspaper. The final overview will be blogged on Conversationblog.com and also communicated to the Bivings Group. If you decide to help with this research you will of course be mentioned and linked to from Conversationblog.com and from this wiki.

Tracking Table

borremap — Mon, 21 Jan 2008 10:48:01 CST

Where a newspaper has a specific Web 2.0 feature I'll put a "V", where it is lacking I'll put an "X".

De Tijd

De Morgen

De Standaard

Het Laatste Nieuws

Le Soir

L'Echo

La Libre Belgique

Gazet van Antwerpen/Belang van Limburg

RSS Feed

RSS Feed/Section

RSS Feed + Adds

Newspaper Site Tracking

borremap — Mon, 21 Jan 2008 10:43:51 CST

Welcome to my research project.

What is this all about ?

In August, a company called The Bivings Group (a Washington, DC-based Internet communications firm that develops web programs for corporations, trade associations, advocacy groups, political candidates and non-profits) published a report on US Newspapers and their use of Web 2.0 features like RSS feeds, podcasting, videoblogging etc...

Soon several bloggers did the same study with their country's newspapers and published their findings. You can see the results from Italy and New Zealand by following the links.

Since I blog about public relations, journalism, the media etc... on Conversationblog.com, I want to do the same study for all Belgian Newspapers. But as you know, we have a lot of newspapers here because of our 3 national languages.

You probably arrived here through my blog and my request fro help. Well here is where it will all be done. I have opened this wiki to publicly display my findings but also to allows others to contribute to this Belgian Report.

If you wish to participate, please let me know by sending me an email to philippe.borremansATgmail.com or via my blog at Conversationblog.com.

Whitepaper Drafts

borremap — Mon, 21 Jan 2008 10:42:15 CST

There is no abstract available for this page revision.

Social Media Survey

borremap — Mon, 21 Jan 2008 10:37:52 CST

Hi,

Welcome to this wiki page. We'll use this space to collaborate on a nationwide research project in the context of social media use by reporters in Belgium.

Check out the help/user guide and feel free to edit the pages. Please keep this page as it is as it will function as the Home Page for this project.

Contact me if you have any questions:

Philippe Borremans, +32497451133